JOHNNIE WALKER BLUE BOTHY
A luxurious whisky chamber hidden within a rift in time.
Where time dissolves and rarity unfolds
Where time dissolves and rarity unfolds
WHERE TIME DISSOLVES AND RARITY UNFOLDS
The vanished distilleries are long gone, yet their legends remain.Within every drop of Johnnie Walker Blue Label lies the spirit of lost craft and rare flavors once forgotten.More than a whisky — it’s a portal to a parallel time, inviting you into a journey beyond memory.
TYPE
Experiential Events
BRAND
Johnnie Walker Blue Label
SERVICE
Event Execution
Immersive Experiential Events
Consumer Events
Event Space Design
Visual Merchandising Design
LOCATION
No. 351, Sec. 1, Tiding Blvd., Neihu Dist.,
Taipei City, Taiwan ( R.O.C.)
A PREMIUM WHISKY VENUE
HIDDEN WITHIN A RIFT
BETWEEN SPACE AND TIME.
What if all the distilleries we thought were lost still existed in a wormhole of time?
Inspired by the rare essence of Johnnie Walker Blue Label,
we’ve created a luxurious space that bears its name —a place where you can
unleash your wildest imagination of whisky.
JOHNNIE WALKER BLUE BOTHY
Invitation Card Display
Invitation Card Display
A NOSTALGIA
TRIP BACK
TO THE GOOD
OLD DAYS
Follow the old photos on the wall, take a picture with the bellows camera, and go back to a time whisky connoisseurs have been dreaming of when the shutter clicks. Now, you’re in Midnight in Paris and ready to hop on an antique automobile for a nostalgia ride in the good old days.
A NOSTALGIA
TRIP BACK
TO THE GOOD
OLD DAYS
Follow the old photos on the wall, take a picture with the bellows camera, and go back to a time whisky connoisseurs have been dreaming of when the shutter clicks. Now, you’re in Midnight in Paris and ready to hop on an antique automobile for a nostalgia ride in the good old days.
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THE MIRAGE OF
WORMHOLE
In the flow of time, as dark as the liquid color, misplaced
space and time as well as fleeting afterimages rise and fall like changing tides. Did those beauties really exist?
Or were they never in our space and time?
SET SAIL
TO THE LOST AGE
Theater-style private booth
Whisky connoisseurs will find themselves float in a river of time
Under the dim light where whispers can be heard
And the amber liquid in the snifter glass in their hand.
The halo sniffer glasses created on the table
And the comes and goes of people with the flow of time
Mark the lost age that is waiting for us to revisit.
啟航,前往那個失落的年代。
DISCOVER
THE VANISHING DISTILLERIES
Theater Style Tasting Experience
In Order To Tell The Story Of Blue Label Whisky Which Made By Time And History, We Created A Scenario That The Lost Distilleries Reappeared In Front Of The Guests. Each Of Us Can Be An Audience Or A Performer In This Play. We Invited Guests To Take A Time Machine And Became The Time Traveler, Immersing Themselves In The Space Of Five Senses.
DISCOVER
THE VANISHING DISTILLERIES
We built up 3D projection mapping with the usage of 18 projectors and zoom wide-angle lens. With the help of projection techniques, we made the dream come true: Three lost distilleries "Glenury Royal", "Port Ellen", "Brora" epically appeared in front of guests.
THEATER STYLE TASTING EXPERIENCE
TASTING EXPERIENCE
THEATER STYLE TASTING EXPERIENCE
EXCLUSIVE AND
RARE CUISINES
To show how rare Johnnie Walker Blue Label is and bring the Prestige of the Lost Distilleries to the table, we invited famous chefs from abroad to design a menu consisting of rare ingredients from all over the world for us. This conversation between whisky and delicacies was both sensational and emotional… it’s a feast for the senses of culture and art.
RARE
AND EXOTIC DISHES
Blue lobster from Brittany and creamy prawn risotto
Fig and peach resin salad with truffle honey sauce
Hokkaido scallops with finger lemon
Marinated pork belly with peppercorn meringue
Only one in 10,000 casks makes the cut and can truly represent the remarkable depth
of flavor of Johnniewalker Blue Label.
This feast brings out the best of the food and whisky,
creating a match made in heaven and combinations that leave you in awe.
Dried Apple with Lemon Sauce / Ham with Sun-Dried Tomato / Chef’s Canelé